PubMatic and Reckitt Join Ad Net Zero Global to Support Industry Climate Action

The network is also kicking off a working group on decarbonizing media plans

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Ad Net Zero has added two more members to its global ranks: digital advertising tech firm PubMatic and health and hygiene product maker Reckitt.

Craig Fryer, global media director for Reckitt, will chair a new working group aimed at establishing an industrywide standard for measuring and managing greenhouse emissions from media. Both announcements were made at an Advertising Week New York event held at the British Consulate this week.

It comes as the group is revving up to launch its U.S.



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