Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Publix has signed an exclusive deal with the Jacksonville Jaguars that includes branding and marketing opportunities for the NFL team and the Lakeland, Fla.-based supermarket chain in TV, radio and print ads.
Publix replaces Jacksonville, Fla.-based Winn-Dixie Stores, which had held exclusive supermarket sponsorship rights with the Jaguars for the last six seasons.
Terms of the deal were not disclosed. Jaguars executive Bill Prescott said the team solicited supermarkets with stores in the Jacksonville area to bid on the partnership and that Publix presented “the best offer.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in