Publicis Wins Champion, Just My Size

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DALLAS — Sara Lee Branded Apparel has awarded Publicis in Mid America the advertising accounts of Champion Products and Just My Size, estimated to total about $20 million, sources said.

The Dallas agency won both accounts in two separate reviews. Marketing teams from the two brands jointly visited and heard oral presentations from five other roster shops: Kraftworks and Grey, both of New York, Euro RSCG Tatham Partners and Bcom3 Group’s Leo Burnett, both of Chicago, and Temerlin McClain in Irving, Texas, sources said (Adweek September 2).

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