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DALLAS — Sara Lee Branded Apparel has awarded Publicis in Mid America the advertising accounts of Champion Products and Just My Size, estimated to total about $20 million, sources said.
The Dallas agency won both accounts in two separate reviews. Marketing teams from the two brands jointly visited and heard oral presentations from five other roster shops: Kraftworks and Grey, both of New York, Euro RSCG Tatham Partners and Bcom3 Group’s Leo Burnett, both of Chicago, and Temerlin McClain in Irving, Texas, sources said (Adweek September 2).
Temerlin
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