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In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and half of the industry's networks under one roof.
Both execs stressed the new company, which will be based in the Netherlands and maintain respective operating headquarters in Paris and New York, is a combination of equals. But like the name of the new company, today’s Paris press conference was French-led, from Publicis Groupe chief’s Maurice Lévy’s opening remarks and leadership of the event to much of the session conducted in un-translated French.