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MADRID – After its buyout of Arge, Publicis FCB Arge made it into the top 10 ad agencies in Spain in 1992, a year that was highlighted by top-ranked shop Tapsa NW Ayer defending its SEAT car account from a challenge from Tiempo BBDO and Cassedevall Pedreno tripling its income after snaring the grand prize at Cannes.
According to business magazine Anuncios Revista, though its income declined 3.3% to $33.8 million, Tapsa NW Ayer retained its top ranking.
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