Luis Palaci


  • This is a Profile

    Pepsi Goes Local In Spanish Push: Interactive Spot Urges Movie-Goers To Drink Pepsi at Concession Stands

    Brand Marketing

    MADRID – Although there is general agreement that Pepsi, Sony and Tampax are global brands, the distinctly different conditions of the European markets have forced them to act locally. In […]

    This is a Profile

    Pepsi goes local in Spanish push; interactive spot urges movie-goers to drink Pepsi at concession stands

    Brand Marketing

    MADRID-Although there is general agreement that Pepsi, Sony and Tampax are global brands, the distinctly different conditions of the European markets have forced them to act locally. In Spain, for […]

    This is a Profile

    Publicis merger puts Arge in Spain’s top 10

    Brand Marketing

    After its buyout of Arge, Publicis FCB Arge made it into the top 10 ad agencies in Spain in 1992, a year that was highlighted by top-ranked shop Tapsa NW […]

    This is a Profile

    Publicis Merger Puts Arge in Spain’s Top 10 — Buyout Helps Shop Leap Upward While Tapsa NW Ayer Holds Onto No. 1

    Brand Marketing

    MADRID – After its buyout of Arge, Publicis FCB Arge made it into the top 10 ad agencies in Spain in 1992, a year that was highlighted by top-ranked shop […]