Publicis Groupe Makes Agency Buys in Palestine, Israel

Part of Middle East expansion

Publicis Groupe has made two significant moves in the Middle East. The Paris-based holding company is the first international communications group to enter the Palestinian market through the purchase of a 20 percent stake in Ramallah-based Zoom Advertising. In addition, Publicis said it acquired Israeli ad agency network BBR Group, a company it has been affiliated with since 1995 through its collaboration with Publicis units Saatchi & Saatchi and ZenithOptimedia.