Publicis' GM Planworks To Double Workforce

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In the wake of its estimated $3.2 billion General Motors buying account win last week, Publicis Groupe’s General Motors Planworks will expand its workforce by more than 50 percent to 300-plus staffers, while it’s likely that 100 or more people who had worked on the account at Interpublic Group’s GM Mediaworks and LCI units will end up out of work.

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