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The recent wins of two Sara Lee brands, estimated to total $20 million, strengthen Publicis in Mid America’s relationship with a key client and broaden its expertise in a new category, the agency said.
Publicis was one of six Sara Lee roster shops visited jointly by marketing teams from Champion Products and Just My Size, which were conducting separate reviews, sources said. The clients also visited Grey and Kraftworks, both in New York, Euro RSCG Tatham Partners and Bcom3’s Leo Burnett, both of Chicago, and IPG’s Temerlin Mc-Clain in Irving, Texas, sources said.
Temerlin was the incumbent on the Just My Size account.
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