Publicis Flips New Menu Fare for TGI Friday's

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Burgers turn up in the oddest places in a new product launch from TGI Friday’s.

The Dallas-based restaurant group on Monday introduced its 100% Natural Angus Burger with an estimated $12-15 million ad campaign.

Eight television spots from the Dallas office of Publicis in Mid-America feature the Angus Burger mysteriously appearing in the hands of consumers.

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