Publicis Fills Executive CD Post




Recruits Steven Feldman, A Longtime New York Agency Print Pro
DALLAS–Publicis here has tapped a New York veteran as its new executive creative director, marking its second senior management addition of the year.
Steven Feldman, 45, was hired last week to take over day-to-day creative management duties previously held by co-chairman and chief executive officer Seth Werner. He was recruited from an associate creative director and partner post he held since 1995 at Bozell Worldwide in New York, following 18 years at TBWA Chiat/Day, also in New York.
Feldman brings extensive print experience to beef up that area of the shop’s creative output, Werner said. Feldman’s art direction skills will balance Werner’s copywriting niche.
“He’s strong in TV, and he’s got a strong print background, [especially] with his Evian and Absolut ads . . . which is something we can probably use,” Werner said.
Feldman’s hiring comes on the heels of strategic planning senior principal Lionel Knight’s June arrival at the Dallas agency.
Feldman arrives with an armload of Clio, Cannes, One Show, New York Art Directors and Effie awards. In addition, he was a 1993 Adweek All-Star in print art direction for the Eastern region.
“Besides being a good art director, he’s a really smart guy,” said Werner. “As opposed to the last time out, Steve is the right fit here.”
A year ago, Werner and co-chairman Steve Price landed former Fallon McElligott veteran Pat Burnham to assume the shop’s top creative duties. Burnham quit after less than three weeks for personal reasons, forcing Publicis into another lengthy search.
While at TBWA Chiat/Day (where he worked for current Publicis New York chief creative executive Tony DeGregorio), Feldman handled assignments for Evian and KPMG Peat Marwick. He rose from a junior art position to become senior vice president and group head over an 18-year period.
Despite spending his entire advertising career in New York, Feldman said he pursued the Publicis opportunity because “they do great work here, and I saw a wonderful opportunity to work with some wonderful people and make the work better yet.”