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Peek under the stairs in the lobby of Publicis Dialog, San Francisco, and you discover a different kind of parking lot: a space reserved for bicycles. On any given day, there are more than a dozen bikes perched in the alcove.
With all the cycling enthusiasts in the 80-person office, it isn’t surprising that the shop recently added the pro-bono San Francisco Bike Coalition account.
The shop picked up the account as a result of a new internal program called “Creative Calisthenics.”
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