Publicis Dallas Names a Chief Creative Officer

Brad Roseberry previously was an ecd at TBWA\Chiat\Day

Brad Roseberry, most recently an executive creative director at TBWA\Chiat\Day in New York, has been tapped as chief creative officer at Publicis Dallas, a new role at the agency.

Roseberry spent two years at TBWA\C\D, where he was charged with the rebranding of Accenture’s global business. He previously worked at agencies like BBDO, Goodby Silverstein & Partners, Wieden + Kennedy Amsterdam and 180 Amsterdam.   

Sally Kennedy, who was named CEO at Publicis Dallas in 2011, said in a statement: “We have big plans for the agency. Adding world-class creative talent is a significant part of this.”

Roseberry’s hire is the latest in recent months following the office’s win of Bridgestone Americas Tires in July, a major Super Bowl sponsor in recent years.

In August, the agency added Tyler Beck, most recently executive director of strategy at Cheil USA, and in July, Santiago Bourges Waldegg came on board as vp/digital creative director, after working as digital creative director at Hispanic agency Dieste in Dallas.

Before Cheil, Beck held posts at BBDO in New York, Lowe in New York and TBWA\C\D in Playa del Rey, Calif. Publicis Dallas’ new digital cd Bourges Waldegg has previously been employed by Publicis’ corporate sibling, ARC/Leo Burnett.