Publicis’ Bcom3 Acquisition a Done Deal

CHICAGO-Publicis Groupe completed its acquisition of Bcom3 Group on Wednesday, creating the world’s fourth largest holding company with $4.8 billion in revenues.

The deal, valued at about $3 billion, was approved by 95 percent of Bcom3 shareholders last week. Publicis shareholders approved the acquisition in June. Bcom3 partner Dentsu will own 15 percent of the merged holding company, which has 109 offices and employs 38,000.

Bcom3 was the holding company for advertising agencies Leo Burnett and D’Arcy Masius Benton & Bowles. Those agencies will join Saatchi & Saatchi, Publicis and Fallon as Publicis Groupe’s global advertising networks. Its media holdings now include Starcom, MediaVest, Zenith and Optimedia.

Maurice Levy will remain CEO of Paris-based Publicis. Former Bcom3 CEO Roger Haupt becomes president and chief operating officer.