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What were they thinking in the first place?
Now that Publicis Groupe and Omnicom have called off their $35 billion merger, the differences between the two companies as they attempted to combine their operations seem more glaring than any common vision of “equals” they trumpeted back in July. After the champagne flourish in Paris of signing off on a doomed transaction, the relationship between Publicis CEO Maurice Lévy and Omnicom counterpart John Wren quickly soured amid a power struggle for control and consensus upon management structure.