PS&L Reminds Latino Parents About Drugs

DALLAS Publicis Groupe’s Publicis Sanchez & Levitan has adapted a campaign for the Partnership for a Drug Free America to target Latinos.

The Spanish-language work from the agency’s Dallas office is based on a concept underlying a campaign that broke last month from Burrell Communications in Chicago. That paid-media effort was developed for the African American audience but is also running in the general market.

Publicis handled the effort, which is part of the National Youth Anti-Drug initiative and its first work for the client, on a pro-bono basis.