Zinio Systems, a digital magazine production, distribution and circulation company in San Francisco, appointed Scott Kauffman president and chief executive officer. Before joining Zinio, Kauffman was president and CEO of online digital music service MusicNow; he also has held senior posts at CompuServe and Time Warner. Kauffman succeeds two-year CEO Mike Edelhart.

Mark Wilkins arrived at the National Academy of Sports Medicine as vice president of marketing. Wilkins formerly was vice president of strategic planning at Roddan Paolucci Roddan Advertising in Palos Verdes and senior vice president, management supervisor at Grey in Los Angeles. NASM, an international organization with more than 100,000 members, operates an Olympic and professional-athlete-training facility at its Calabasas headquarters.


Mintz & Hoke in Avon named James Lewis a copywriter. He will work on accounts such as Ingersoll Rand, Gunther and Connecticut Bank & Trust. Lewis has worked in Denver for the last 12 years; during that time, he served as a copywriter for Sumaato Advertising and GD&A Advertising, among others.

Mascola Advertising in New Haven hired Nick Healy as an associate art director. Healy, most recently a graphic designer at Slocum & Sons in North Haven, will work with clients in Mascola’s outdoor lifestyle group. In addition, Mascola promoted Benjamin Quinn to senior art director. Quinn had been an art director.


Edelman Public Relations added two staffers. Christy Sasser joined the Atlanta shop as senior account executive. She will be responsible for the SmartStart Georgia, BrightHouse, Aviagen and Omega Protein accounts. Sasser was formerly a public relations manager at Sixthman Music Promotions in Atlanta. Terri Will was named an assistant account executive at Edelman. She will handle accounts such as UPS, Alston & Bird and BrightHouse. Will had been an intern at Edelman.


Relay Sponsorship and Event Marketing appointed Alberto Perez director of Relay Hispanic. Perez, a 12-year veteran of the industry, will oversee the Chicago-based shop’s Hispanic-marketing initiatives for clients such as the U.S. Army, Sara Lee and Coca-Cola. He also will work on new-business development in the Hispanic market. Prior to joining Relay, Perez worked with IEG as vice president of its valuation service, calculating the market values of sponsorship packages.

Promotions agency 141 Worldwide hired Andy Laing as an account director in its Chicago office. He will work with clients such as airplane manufacturer Boeing. Laing had been a vice president at Elliott/Dickens Advertising in San Jose, Calif., working on online and integrated marketing campaigns for clients such as Macromedia, Flycast and Mobile Automation.


Zimmerman Laurent Richardson named Jason Ploog a senior art director. Prior to joining the Des Moines agency, Ploog was a design director at crosstown shop The Integer Group.


Peter A. Mayer Advertising appointed Jerry Romig senior counsel in its public relations division. Romig arrives at the New Orleans shop from Louisiana Public Hospital System, where he was director of communications and public relations.


Gkv Communications hired Kevin Best as vice president and account supervisor. He will manage the Baltimore agency’s Gardiners Furniture, Shoppers Food and Pharmacy and Maryland Office of Tourism Development accounts. Best had been account director at Neiman Group in Harrisburg, Pa. He has experience handling marketing initiatives for clients such as the Commonwealth of Pennsylvania’s Health, Insurance and Public Welfare Departments.


Bob Rumpza arrived at NKH&W as senior vice president of public relations in the shop’s Minneapolis office. Rumpza was formerly an executive vice president at Weber Shandwick in Minneapolis, serving nearly 18 years with the firm. He most recently led its corporate-relations group.


Princeton Partners hired Lauren Thomas as account executive. She has seven years of advertising experience, working with clients such as Kellogg’s, USA Today and McDonald’s. In her new post at the Princeton-based agency, she will work with healthcare and financial-services clients such as PNC Bank and New York Help and Hospital. In addition, Matthew Kulcsar arrived as a graphic artist. Kulcsar, who has eight years of experience in computer graphics, formerly worked as first assistant manager for Brookstone Corp. and corporate designer for Opinion Research Corp. He will report to Christie Gucker, manager of operations. The shop also promoted account executive Shannon Reynolds to account supervisor. Both Reynolds and Thomas will report to Pat Little, vice president and director of client services.


Rachel Digman joined Smith & Jones in Troy as an accountant. She had been business manager at John G. Waite Associates Architects in Albany. In addition, Digman worked at Liberty Street Restoration, a division of John G. Waite Associates, as construction management business manager.


Wray Ward Laseter named Robin Steele interactive account super- visor. She will handle the Charlotte shop’s Rack Room Shoes, Hearst Publications, Springs Industries and Charlotte Sting accounts. Prior to joining WWL, Steele was a Web developer for companies such as Seurat in Charlotte.


Terrence McClusky arrived at Ten United in Columbus as a copywriter. He had been a writer and associate creative director at Smith Brothers Advertising in Pittsburgh, working on accounts such as Pittsburgh Brewing, Dollar Bank and Bayer Corp.


Tocquigny in Austin appointed Barbara Burch and Ryan Edmonson senior copywriters. Burch joins the shop from SicolaMartin in Austin, where she was a senior writer; Edmonson most recently worked as a Web developer at Interactive Ensemble in Austin. Tocquigny also hired Nate Lee and Erin Herrera as interactive developer and beta tester, respectively. Lee arrives from Agere Systems in Allentown, Pa., where he was a lab technician; Herrera had been a senior account executive at Pierpont Communications in Houston. In addition, F. Cody Casterline joined Tocquigny as a Web programmer, the same role he performed at Interactive Ensemble.