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John Tieszen and Mark McKiernan, founders of promotional marketing agency Perspective, say smaller is better when it comes to their area of expertise.
“We feel there’s opportunity for clients to have a couple of senior guys working on their business,” Tieszen said. “The accountability is more direct.”
Tieszen and McKiernan, veterans of IPG-owned Marketing Drive Worldwide (formerly McCracken Brooks) in Minneapolis, will be Perspective’s only employees for the near future, Tieszen said. Their new shop has an exclusive arrangement to work with Minneapolis agency Kruskopf Olson, whose core advertising capability is also supplemented by interactive and design affiliate Wink.
“Our strategy has been unbundled,” said KO president Bill Coontz.
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