Promotion Vets Form Perspective, Team With KO

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John Tieszen and Mark McKiernan, founders of promotional marketing agency Perspective, say smaller is better when it comes to their area of expertise.

“We feel there’s opportunity for clients to have a couple of senior guys working on their business,” Tieszen said. “The accountability is more direct.”

Tieszen and McKiernan, veterans of IPG-owned Marketing Drive Worldwide (formerly McCracken Brooks) in Minneapolis, will be Perspective’s only employees for the near future, Tieszen said.

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