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W.B. Doner & Co. joined Blockbuster Entertainment’s agency roster in January specifically to create a summer promotion for its video rental chain. But the Southfield, Mich., agency’s first work for Blockbuster has instead turned out to be a 30-second TV spot that broke last week in 25 of the retailer’s top markets.
While Young & Rubicam, New York, remains its national agency of record, Blockbuster “will always look to have a variety of resources available to us,” said Scott Parks, advertising director for the Dallas-based retailer.
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