Progressive Seeks Shop For New Task

NEW YORK — Progressive Corp. has launched a search for an agency to handle a new creative assignment that will target college-aged drivers, according to Roth Associates, which is managing the search. Billings are estimated at $5 million.

In June, Progressive tapped Grey Global Group’s G Whiz for another new assignment, which was designed to raise brand awareness among teen-agers. That account, said to be for five years, carried total billings of $5-10 million.

Now the Mayfield Village, Ohio company is targeting 21- to 23-year-olds, with the goal of getting them to pick Progressive as their car insurance provider.