Eager to reach potential customers before they even get behind the wheel of a car, Progressive Insurance is seeking an agency for a five-year project aimed at teenagers.
The Mayfield Village, Ohio-based company has sent out proposal requests for the creative assignment, a client representative confirmed. The search is being handled by a New York consultancy, Roth Associates.
The client representative declined to give further details on the search, although she confirmed it was for a multiyear program.
Billings are expected to be $5-10 million over five years, according to sources.
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