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Mullen’s strategy of targeting new-business prospects looking to make brand transitions paid off last week as it added advertising chores for Progress Energy.
The Raleigh, N.C., client, formed by the acquisition of Florida Power by Carolina Power & Light, looks to the Interpublic Group agency in Wenham, Mass., to help it establish a cohesive identity in upcoming campaigns. Mullen outpaced Margeotes/Fertitta + Partners in New York and Temerlin McClain of Irving, Texas, in the final round of a review.
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