Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.
Today we’re spotlighting creative director Jerome Jones and a print ad he created that still holds a special place in his heart, even decades after its run. “The Look” campaign was created jointly by JCPenney’s in-house advertising team and Temerlin McClain, an ad agency that closed in 2019.
Read why this ad remains important to him below.
This interview has been edited for length and clarity.
Derek
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