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NEW YORK A new ad network is bringing product-search listings to banner ads, in an attempt to offer publishers an alternative to Google AdSense and similar banner ad services.
Marlborough, Mass.-based Chitika has introduced eMiniMalls, a new ad unit that shows product-search listings based on the content of the Web page. For example, a visitor to a page about online music could see a banner with listings for iPods, along with prices from different merchants, product descriptions and reviews.
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