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In the process of choosing our Interactive Agency of the Year, Adweek’s editors met with a number of agencies that were creating breakthrough work for clients. Those who work in the interactive space know that creating an online campaign involves so much more than just a few clever words and well-chosen images. While those are important, too, interactivity means getting the user hooked into your client’s world, sometimes even taking them to new worlds and introducing them to bigger ideas.
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