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Believing there are still plenty of opportunities in the technology sector despite the recent economic slowdown, Pro Media has
launched a division to service high-tech clients.
The Pro Media BtoB Tech Practice has 10 employees reporting to senior vice president Isabelle Kane.
“Here in New England, there are so many technology clients who are underserviced. So we said, let’s start building that expertise,” said Don Carlin, COO at Pro Media, an independent 90-person shop in Natick, Mass.
“Even though the dot-coms aren’t doing well and are skittish about advertising, they are not skittish about marketing,” said Kane.
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