Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When the New York City Police Department decided to launch a recruitment drive meant to bring more city residents on to the force–just weeks after the fatal shooting of an unarmed West African immigrant in the Bronx–the pundits were skeptical of officials’ motives.
Nonetheless, when the NYPD began talking to shops about a $10-15 million ad assignment for the effort, agencies as diverse as J. Walter Thompson, Foote,
Cone & Belding and Spike/DDB jumped at the chance–despite a three-week turnaround.
Around the same time, Arnell Group Brand Consulting offered to work for free.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in