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Clients who use their own password-protected Web sites to glean insights about their brands find them most useful when developing marketing concepts, according to a new survey that will be released this week.
The sites, which have been used by marketers as diverse as Procter & Gamble, Coca-Cola, Staples, Hallmark, Kraft and Chrysler, use questionnaires, polls and live chats to get real-time feedback and advice from consumers on everything from new product designs to the look and tone of advertising.
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