A Priceless Promotion

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Joyce King Thomas is saying no—politely but firmly. Sitting in her corner office at McCann Erickson in New York, she cocks her head, furrows her brow and listens as two young creatives read her script after script for a new MasterCard commercial for early next year, touting an internship program. After several run-throughs, she asks how many more scripts they have. “Pick your best ones [to read to me]. I lose focus,” she says.

In a black suit with sleeves long enough to partly cover her hands, a ruffled black shirt and long dangling blue bauble earrings, King Thomas nods intently, but doesn’t smile.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in