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AMSTERDAM—U.S. agencies took home a third of the top honors tonight at the Epica Awards, a competition judged by international advertising journalists from Kazakhstan to London.
The Grand Prix for responsibility went to McCann New York for a campaign that empowered survivors of the Parkland, Fla., shooting and other students to speak out against the gun lobby. “Price on Our Lives” calculated the amount of money lawmakers took from NRA lobbyists for every student in Florida—$1.05—and printed price tags for kids to wear at the March for Our Lives.
The
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