The Price of Fame

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}For a wad of Ben Franklins, you too can be a pop-culture giant like Gidget.

Those keen to follow in the cool Chihuahua’s pawsteps were bidding on eBay last week, lured by the oppor tunity to be in a national Taco Bell spot from Foote, Cone & Belding. The listing for auction number 1485686592 asked, temptingly, “What’s better than indulg ing in a Chicken Quesadilla or Grilled Stuft Burrito at a Taco Bell in your hometown? Enjoying one on the Hollywood set of a national television commercial, that’s what!”

At press time, Rockville, Md.,

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