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BOSTON PreVision said it has developed a new Web-based customer marketing database capability called the Retail Marketing Intelligence Center.
The offering is designed to integrate various types of client data in order to help companies make better marketing decisions across all customer sales channels, according to the shop in Lincoln, Mass. Services include customer activity analysis, promotions measurement, acquisition list integration, e-mail campaigns and predictive modeling.
“Companies have wasted too much time and money implementing data warehousing that doesn’t meet the fundamental needs of database marketers in the retail industry,” said David Ehrenthal, vp of PreVision’s technology services group.
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