Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Bill Samuels Jr. is a man known to enjoy his sipping whiskey. But the Maker’s Mark Distillery president was stone sober when he thought he spied Marilyn Monroe staring at him.
“Marilyn” was holding a “microphone” filled with bourbon on the rocks and capped by the distillery’s distinctive red wax seal.
The full-size billboard, erected alongside Interstate 71 in downtown Louisville, Ky., was the brainchild of Doe-Anderson president and chief executive officer David Wilkins.
The Louisville shop, which has been the premium whiskey maker’s agency for the past 28 years, was looking for a way to thank its client.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in