practice what you preach

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What does a plucky little ad agency do when its dot-com clients disap pear and nearly half its staff is sent packing?

Advertise, of course.

FA2/Fotouhi Alonzo Associates is spending nearly $100,000 on a campaign aimed at reminding would-be clients that now is the time to step to the plate.

Print ads and a 1,200-piece direct mail push deal with the economic downturn by simply asking: “Business good?” and answering, in paren theses, “Just kidding.”





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