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Euro RSCG/DSW Partners in Salt Lake City breaks an estimated $20-25 million branding campaign for StorageTek, a maker of information depositories, this week.
“The new campaign repositions our marketing and branding by featuring StorageTek’s tech-
nology solutions more prominently while moving the storage category forward significantly,” said Valerie Hausladen, director of integrated marketing at the Louisville, Colo.-based firm.
“Information made powerful” is the new brand positioning touted in a worldwide integrated campaign that launches with a four-color, full-page ad in The Wall Street Journal on March 17.
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