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By Jim Osterman
ATLANTA–Loeffler Ketchum Mountjoy last week resigned the Duke Power Co. account. The Charlotte, N.C., agency has held the business for the last seven years.
‘We were not being viewed as a strategic partner–we were becoming more of a vendor to them,’ agency chairman William Loeffler said. ‘We seemed to be getting direction from a lot of different people and so much of the work was short-term, quick turnaround. There was no long-term strategic planning.’
The account had billed, at its height, between $3-4 million.
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