POSTCARDS FROM THE EDGINESS

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In a new campaign for Stoneridge, a “rugged-individualist” footwear brand from Canadian shoe purveyor Aldo, Frierson Mee + Kraft conveys an unusually striking attitude.

The New York shop’s effort—its second for the brand—includes postcards and bus transit and in-theater posters.

Postcards show models firing slingshots, dropping feathers, or blowing sand, with green being the dominant color.

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