Postal Service Mulls a Review




Y&R’s $30-40 Mil. Account May Be in Play
NEW YORK–Five months before its contract with Young & Rubicam is due to expire, the U.S. Postal Service is considering a review of the agency’s estimated $30-40 million ad account, sources said.
Y&R here which handles corporate image, Hispanic and some direct tasks, expected the Postal Service to renew its contract for another year this September and review the entire $138 million account in September 2000, when the contract of fellow roster shop Foote, Cone & Belding, New York, expires.
The Washington, D.C.-based client this month instead talked about shifting Y&R’s duties to fellow roster shops FCB, DraftWorldwide, New York, and Frankel & Co., Chicago, sources said. That decision, was abruptly called off; the client is now contemplating a review.
Y&R referred calls to the client, which did not return several calls on Friday. The shop’s most recent spots touting direct mail used a tagline developed by FCB: “Fly like an eagle.”
FCB handles Priority Mail, Global Priority Mail and stamps. Last year, it landed a holiday task that spawned the “Fly like an eagle” effort.
DraftWorldwide handles direct duties; Frankel does promotions and internal communications.