Post-Seinfeld, Microsoft Seeks to Shatter 'Walls'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Two weeks after Microsoft debuted spots pairing chairman Bill Gates and comedian Jerry Seinfeld, the company revealed that those ads were designed to tease a branding effort that strives to redefine the image of PC users and wrestle the conversation about Microsoft’s products from arch-rival Apple.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in