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The media business used to be about reach and power. Outsized men sat on top of ever-more centralized companies that delivered hit shows, mass-market products, and mega audiences.
And then, obvious to some—and a state of affairs still resisted by many—that world ended. A new world came into being, one dominated by the quick and the smart, rather than the big and the mighty. One all about reinvention.
Adweek, since its own reinvention five months ago, has been charting this new breed of media entrepreneur.
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