Portrait: Womenkind

Agency aims to make marketing more relevant to household purchase makers


Who Kristi Faulkner (l.), president, co-founder; Sandy Sabean, chief creative officer, co-founder 

What Creative agency targeting female consumers

Where New York

Industry pioneer Mary Wells Lawrence notwithstanding, the advertising world isn’t known for women who start agencies. After working at big companies like Ammirati Puris Lintas, Kristi Faulkner and Sandy Sabean saw a need in the market for an agency that brings a uniquely female perspective. Clients agreed, with marketers like Citibank Women & Co., TD Ameritrade, Post cereals and Bag Borrow or Steal enlisting the 12-person shop. Look for Womenkind to make its national debut in May on AMC’s upcoming ad competition reality show, The Pitch.

Photo: Axel Dupeux

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