Portrait: Thinkmodo

Viral videos are this New York agency's stock in trade, minus babies or cats

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Specs
Who
Co-founders Michael Krivicka (l.) and James Percelay
What Viral video marketing agency
Where Outside New York offices


Each time a mysterious new viral gimmick breaks on YouTube, among the first questions that comes to a reporter’s mind is, “Is this another Thinkmodo marketing stunt?” Michael Krivicka, a video editor, and James Percelay, a former line producer for Saturday Night Live, quickly made a name for their year-and-a-half-old venture by creating eye-catching, buzz-worthy guerilla footage for brands.

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