Portrait: The Hive

The San Francisco shop gets a buzz from helping clients that want to sell a feel-good message


Who Anne Smith Rainey (l.), director of client services, and DeeAnn Budney, founder, CEO, creative director

What Marketing and communications agency

Where San Francisco offices

Looking to avoid bumping up against the glass ceiling at larger ad agencies, DeeAnn Budney started The Hive nine years ago. She was joined last year by Anne Smith Rainey, who had been director of client services at Euro RSCG in San Francisco. Befitting the agency’s Bay Area roots, The Hive has handled a lot of “feel-good” accounts in categories like natural foods, environmental concerns, the Internet and apparel. That portfolio of marketers ranges from Whole Foods Market, UCSF Medical Center and reduced-calorie Skinny Vine wine to a landfill reduction effort, Zero Waste Marin.