Portland's Trail Blazers Take On Higher Road To Glory

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For almost three decades, the people of Portland, Ore., fervently embraced their only professional sports franchise, the NBA’s Trail Blazers. From 1976-95, every home game was sold out.

Toward the end of the ’90s, however, things changed. The team—owned by investor Paul Allen and boasting one of the league’s highest payrolls—continued to win games until last season.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in