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Porsche has confirmed awarding global media duties to Omnicom Media Group after a review.
Worldwide ad spending is approximately $80 million. In the U.S., the client’s largest market, spending totaled about $20 million last year, down from $33 million in 2008, according to Nielsen. Those figures, however, do not include digital outlays, a significant part of the strategy, which is highly targeted and combines new media outreach with print and direct marketing efforts.
The North American incumbent, Chicago-based independent Cramer-Krasselt, was not invited to pitch, per sources, given that the client is looking for a global media solution.
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