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Popeyes Adds Southeast Venues Of Regent Foods to Hambright

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Hambright, Calcagno & Downing (HCD) in Virginia Beach, Va., reeled in more local store marketing work from client Popeyes Chicken & Biscuits here. The budget for the additional 12 Southeast markets is $2.7 million.
HCD gained the business when Popeyes acquired the assets of Charlotte, N.C.-based Regent Foods, owner of 65-plus Hardees restaurants in Georgia and the Carolinas.
The Atlanta client did not conduct a review, primarily because HDC has “longtime familiarity with the business,” said Popeyes’ vice president of marketing, Larry Krueger.

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