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Some advertisers may be gun-shy about Mel Gibson’s The Passion of the Christ. But not the Baptist General Convention of Texas.
“You want to see the most scandalous story ever?” asks a man onscreen. “It’s full of betrayal, sin, adultery, greed, envy, weakness, poverty, torture, murder.” The words flash in bold white on black. The camera returns to the man, who says, “Redemption.” A voiceover says, “Now playing at a Baptist church near you.”
The spot, by Anderson Marketing Group in San Antonio, breaks Feb.
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