Pontiac Fired Up by 'The Apprentice'

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LOS ANGELES Pontiac’s brand-marketing play on The Apprentice last Thursday was successful beyond expectations, said Mark-Hans Richer, director of advertising, who appeared on the episode to judge the teams working on a brochure for the Solstice.

Richer said he thought one of the two teams of Apprentice competitors had done a good job on its brochure, so the winning marketing piece was produced with the help of Publicis Groupe’s Kaplan Thaler Group, New York, and put into practical use.

Richer

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