Polaroid Consolidates at B COM3

B COM3 began put-ting its pitch together for Polaroid’s consolidated global account shortly after the holding company was assembled in March.
“When it came together, Dan [Polaroid’s vice president of global marketing Dan Reid] called me and said they had been thinking about the need to consolidate,” said B COM3 chief executive officer Roger Haupt. “He asked if there was a way B COM3 could be a part of that.”
Following a roster shop review of Polaroid’s $100-150 million account, the Chicago holding company notched a win that is a good indication of why it was set up.