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There’s Long Island duck. And Florida oranges.
How about Champagne champagne?
A new effort by New York-based Blue Worldwide seeks to quell the misconception that champagne is just a fancy word for spark ling wine.
“It’s a sparkling wine that comes from from Champagne, France, in the same way Monterey Jack does not come from Nevada or Alaska; it comes from Wisconsin,” said Thomas Bruce, director for the Office of Champagne, USA. (The domestic office is part of the Comité Interprofessionnel du Vin de Champagne, a coalition of Champagne wine houses.)
The campaign will rotate bookmark-sized teasers featuring yellow question marks and suggesting absurd origins for American edibles.
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